Co-founder, Nutkash
Sabir Bhat
Born and raised in Srinagar, Kashmir.
I've trekked to more than 50 high-altitude lakes and spent years visiting the remote villages most people in India have never heard of — Paddar, Turtuk, Kupwara, Pampore. Not for tourism. To understand how Kashmir's produce actually gets from the farm to the market, and where that chain breaks down.
It breaks down almost everywhere. The shilajit harvested at 4,200 metres in Paddar gets passed through four middlemen before it reaches a consumer in Bangalore, each one adding margin and removing accountability. The same happens with saffron, almonds, and honey. The farmer earns less. The buyer gets less. Nobody knows what happened in between.
Nutkash is my attempt to fix one link in that chain. I source directly — from growers I've met personally, in villages I've been to myself. I have a civil engineering background and spent time at Amazon working on trust and safety systems. I understand what a transparent supply chain looks like when it works, and I know what it looks like when it doesn't.
Every product we carry has a traceable source. If you want to know exactly where something came from, ask me.